[ad_1] It’s a very interesting time for search marketers.  Desktop and notebook search trends are settling into a predictable Monday through Friday routines. Tablets are becoming the go-to mobile device for dual screening time in front of the television, which is increasingly streaming on-demand content. Deep links are presenting new opportunities for app search on…

[ad_1] While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise.  I had the opportunity to speak with Daniel Negari, the CEO of .XYZ who is also operating .CARS along with .CAR, .AUTO, .COLLEGE, .RENT, .SECURITY, .PROTECTION and .THEATRE.  …

[ad_1] Slowly but surely Google Analytics is becoming a fully fledged powerhouse tool of digital business intelligence. You can upload your own custom data, campaign cost data, send custom dimensions and metrics, include Big Query integration, sync with the DoubleClick suite, AdWords… something we all have seen coming since people started tracking their coffee machines…

[ad_1] Google might be the biggest and richest company around, but its dominance means that the search industry has stagnated and there are no serious contenders for Google’s crown. In this article I’m going to examine how the undeniable might and competitive prowess of Google is smothering other business models and suppressing innovation in what…

[ad_1] Just like the current series of The Muppets, our weekly programme has been put on hiatus for re-tooling.  Unlike the current series of The Muppets however, our re-tooling has involved mixing up the normal parade of SEM stats with some of the most interesting search industry news stories from the week. Who knows what…

[ad_1] How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers.  In this post I’ll look at some examples from ecommerce sites and show how effective they can be.  What are how-to guides?  In this context I mean content on retail websites which offers useful advice for visitors. …

[ad_1] In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story.  SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment.  We know that Google increasingly considers user behavior signals. Factors…

[ad_1] How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices.  Using TV and other offline ads to drive search behaviour Driving search isn’t necessarily the prime purpose of offline ads, but marketers should be aware that many are likely…

[ad_1] When it comes to online reputation management (ORM) there’s no doubt the strong role PPC can play if you need something quick to address a problem.  Following on from Marcela De Vivo’s recent article on online reputation management here I’ll be sharing with you ways you can combat bad press during times of public…

[ad_1] Following on from Marie Haynes’ recent article on whether you should audit your disavow file, let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it. Links are still the number one ranking signal for a website. Staying on top of the…