[ad_1] You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm” or “Google turning its search over to artificial intelligence” or “The machines have taken over, run screaming for the hills.” That last one is taken from my own street-pamphlet The Sensationalist…

[ad_1] Here’s the skinny on all that’s happening right now in search behaviour. Yesterday I was lucky enough to attend 7thingsmedia’s Consumer Search Behaviour event at the Electric Cinema in Shoreditch, London. Why lucky? Well for me, it was a great little cinema with comfy armchairs and you get your own side-table with a little standard-lamp.…

[ad_1] In this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites.  In one way or another, they are cannibalising each other’s search rankings.  Forms of cannibalisation There are four types of cannibalisation which can effect…

[ad_1] I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.  Here are several suggestions for ways to keep visitors from leaving your site and enticing them…

[ad_1] Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.  10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely…

[ad_1] Sometimes we’re just too good at what we do.  I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking for the same term. However it is common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether…

[ad_1] Twice this year, I had the honor of teaching the Mobile SEO course at SES London and ClickZ Live in San Francisco.  In the four-hour sessions we explored the unique techniques required for Mobile SEO and while many of the foundational elements of mobile SEO are identical to desktop, there are a number of…

[ad_1] I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.  Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign,…

[ad_1] Welcome to our weekly round-up of statistics from the world of search and slightly beyond. I believe last week I mentioned rather pessimistically that I may struggle to top 10 stats a week. I’m happy to say that I was wrong. Here are more than 20 of the little rascals… Google has revealed a bumper…

[ad_1] Tasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that data tells us. Reporting (tracking search visibility and pulling analytics data) or pulling raw data using crawlers and link tools such as Google’s Search…