[ad_1] Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give you examples rather than trying to paraphrase the rather…

[ad_1] I feel like I’m working through my first few articles on SEW in a rather logical manner. Answering the technical questions about search that are intriguing me as they come up. Last week I asked how can I get sitelinks to appear in my site’s search results? The conclusion of which was as ambiguous as…

[ad_1] Kickstarter is an internet phenomenon, launching countless projects and products over the past few years.  The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.  To put that in perspective, it would take close to $2m per month in paid traffic…

[ad_1] What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac. But then, if you’re not on the first SERP of Google… wait… if you don’t appear in the first three or four results, then you might as well be…

[ad_1] Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as 10+ stats whenever we publish it, nor can I guarantee they won’t be ever so slightly tangential to search…  Sheesh I don’t think I’ve ever caveated anything so heavily… however I can…

[ad_1] Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search marketers.  It’s a logical extension of Google’s growing mobile-first approach toward serving content, meant to help users find information with less friction. It’s no secret that Google has been pushing…

[ad_1] The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching for a brand or a publisher? You know, these guys… And these guys… Related articles These links are called sitelinks, not subheadings or subcategories,…

[ad_1] SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline and people new to it are sure to suffer uncertainty in what they’re doing. The good news is that gaining experience will overcome most of these uncertainties, but this takes time. So here’s…

[ad_1] While the majority of paid search advertisers’ spend this year will go to the larger search engines like Google and Bing, advertisers may wish to consider Yahoo Gemini when expanding their marketing mix. Expanding out to different channels not only allows for increased coverage, but it can also help you gain incremental revenue at…

[ad_1] In anticipation of the peak holiday shopping season, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) over the past few months to help streamline the experience. Here are a few of the improvements that Google Shopping users need to be familiar with: Shopping Assortment Report  This new report’s purpose…